C2CFit Inter-City Fitness Challenge
The campaign is aimed at fighting obesity by encouraging the public to become more physically active.
The goal is to see how many of your citizens you can successfully encourage to become more physically active by taking part in this c2cfit Inter-City Fitness Challenge.
The challenge is between all the cities of the world.
Participating cities will compete on a per capita basis. In January of 2013 we will compare rates of participation for all the cities that have registered in the challenge. The city with the highest level of participation will be awarded the “We are c2cfit” Trophy. The website of this challenge is www.c2cfit.com and it is set up to manage all pertinent statistics and data.
What should you do next?
1. Join c2cfit and create your city’s team (make sure your city’s name is part of your team’s title)2. Communicate this challenge to your citizens (by way of email or any other means you use to communicate).
3. Log your exercised distances on c2cfit and let the fun begin.
We look forward to welcoming your city’s team(s) to c2cfit.